Oakley sleighs it at Winter X Games. Literally. Exhibit O: The super private media event on Tuesday night, where Oakley Team Snowboard and Ski Stars took industry reporters on a horse-drawn sleigh ride to the ultra-remote Pine Creek Cookhouse. Literally in the middle of nowhere, Snowboard Team Rippers Eero Ettala, newly-signed Maddy Schaffrick, Gretchen Bleiler, Kohei Kudo and Matt Ladley – as well as Ski Star Simon Dumont – dined with and chatted with the media about the coming X Games contest this week and Oakley’s 2012 snow apparel/gear line. All following a chilly and undeniably memorable journey by slay in the dark of night in the outskirts of Aspen.