Oakley Kicks Off Global Media Week


Each year at this time Oakley pulls together from all our offices to welcome global media to showcase our up coming product lines, provide education, discuss our methods and do a little bit of partying. This year “Global Media Week” is taking place in the Lower East Side (LES) of Manhattan, NY.

Events range from the Thompson Hotel LES for lodging and meetings to Red Bull Space SoHo for our fashion show to Central Park for the 5K run to the Javits Center to witness the Rolling O Lab. Kicking things off in style last night, all media were invited for two hours to mingle with Oakley staff and athletes at the “Above Thompson” room in the Thompson Hotel.

Athletes visiting this year are Eero Ettala, Bob Burnquist, Brian Conley, Claudia Goncalves, Silvia Mittermuller, Karina Petroni, Grete Eliassen and Lolo Jones. Each of these athletes came in from all corners of the globe to talk about there involvement with the brand and how that co-insides with the Fall 2009 Product Line Launch.

Tasty appetizers were served; drinks were downed as everyone soaked in the amazing skyline view from the “Above Thompson” room – check the photos.

Today starts off with a stretch in Central Park with 2008 World Champion 110 m hurdler Lolo Jones and then a 5K Run with 1994 Kona Ironman Champion Greg Welch. After some fresh air and excerise in Central Park it’s back to the Thompson Hotel for private sessions to go over Oakley’s Fall 2009 Product Line and meeting the athletes. The day wraps up with the Fashion Show at the Red Bull Space in SoHo, which looks to be the hit of the week… stay tuned.


Matt Murray


March 25, 2009

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