Champion Vision: Oakley Global Star Cyclists Set to Shine at 2011 Tour de France, Poised to Continue Winning Tradition


The past decade of Tour de France podium stars have had one common denominator. Championship vision.

So it’s no surprise that a huge portion of Cycling’s elite have trusted Oakley’s patented technologies to help take them to the pinnacle of the sport.

With Oakley-equipped athletes gracing the podium for each of the past 10 years of the Tour, a winning tradition has been established for the World’s best rocking the O for performance. And our team is poised to continue the tradition…big time…this year in France. In their custom team eyewear and technologically advanced innovations like the Limited Edition Echelon Jawbone Transitions® SOLFX™ (select athletes) giving them that extra boost, that is.

But before we take the leap in the near future, it’s only appropriate to pay homage to those who paved the way.

It all started with Lance.

From 2001 to 2005, Armstrong dazzled sports fans across the Planet in his Oakley performance eyewear – taking the brand’s unmatched, cutting-edge gear to the sport’s center stage. Sufficed to say, knowledge of O’s innovation for the purpose of benefiting the world’s elite athletes broke out of the bag in the cycling world.

From Oscar Pereiro, Cadel Evans, Carlos Sastre to Andy Schleck, Oakley’s athletes have lived our standard of excellence on the tour by rocking stages and winning titles all throughout the first decade of the millennium at the Tour.

2010 was no different.

12 stage victories displayed O dominance through and through. Mark Cavendish: Five stages – including the final stage in Paris. Fabian Cancellara (six days in the Yellow Jersey): Two stages. Andy Schleck (six days in the Yellow, 17 days in White): Two stages. Thor Hushovd (10 days in Green): One stage. Pierrick Fedrigo: One stage. Joaquim Rodridguez: One stage. Andy Schleck (2nd overall) emerged with the White Jersey, while Anthony Charteau grabbed the Polkadot.

In a nutshell, one killer showing…with our superior eyewear like the Radar and the Jawbone gracing the headlines.

Fast forward to today, and the team is even more impressive. Early June was more than an amazing sign for our stars – many of whom boldly grabbed their respective national championships – and by tradition, will be rocking Champions Jerseys all year…and during the Tour itself.


· Ireland: Matt Brammaier (HTC-Highroad)
· Luxembourg: Frank Schleck (Leopard-Trek)
· Norway: Alexander Kristoff (BMC)
· Switzerland: Fabian Cancellara (Leopard-Trek)
· Germany: Robert Wagner (Leopard-Trek)
· Great Britain Bradley Wiggins. (Sky)
· Spain: José Joaquín Rojas (Movistar Team)


· Germany: Bert Grabsch (HTC-Highroad)
· Belarus: Kanstantin Siutsou (HTC-Highroad)
· Slovenia: Janez Brajkovic (RadioShack)
· France: Christophe Kern (Europcar)
· Ireland: Matt Brammaier (HTC-Highroad)
· Latvia: Gatis Smukulis (HTC-Highroad)
· Norway: Edvald Boasson Hagen (Sky)

Impressive enough yet? We sure think so. But these respective national champs aren’t all of the O athletes to be looking out for while catching the tour on TV, in person or online.

Oakley Athletes to Watch for This Year

Oakley fans everywhere can be sure that O cyclists will be at the front of the pack – in their custom O performance eyewear, of course. Let’s break it down.

Big Stages
Andy Schleck, Frank Schleck, Samuel Sanchez, Cadel Evans, Chris Horner, Edvald Boasson Hagen.

Mark Cavendish, Thor Hushovd, Greg Henderson, Matt Goss

Yellow: Andy Schleck, Cadel Evans, Frank Schleck, Samuel Sanchez
Polka Dot: Frank Schleck, Janez Brajkovic, Chris Horner, Nicolas Roche
Green: Mark Cavendish, Thor Hushovd, Edvald Boasson Hagen, Matt Goss.
White: Edvald Boasson Hagen, Rigoberto Uran, Matt Goss

With that, it’s safe to say that the Big O is poised for its 11th year of glory at the Tour de France. Don’t miss all the action as Oakley’s amazing collection of cyclists take to the French countryside to vie for the sport’s most prestigious honor.