Oakley Is Poised To Continue Massive Presence At 2012 Tour de France With Cycling Stars and Innovative Product


If you’ve paid any attention to the Tour de France in your life time, you’ve seen no shortage of Oakley cyclists topping the podium at the most prestigious road cycling race on the planet. You’ve seen innovative product that not only looks fast and sleek, but provides the world’s greatest cyclists with the best possible eye protection. This year’s Tour will be no different.

Oakley is set to be all over the map this year in France. It all begins with the launch of the inventive Oakley RadarLock, the newest definition of sport performance sunglasses. RadarLock changes the game for athletes, letting them take advantage of Oakley’s wide array of performance lenses, thanks to an ingenious Switchlock method. The cyclists have the ability to change a lens as quickly as possible to combat Mother Nature’s ever-changing environments.

While the technology is groundbreaking and impressive, there have to be cyclists wearing the product to prove its excellence. Again, there will be no shortage of Oakley cyclists riding in the new Oakley RadarLock, along with multiple other tried-and-true Oakley glasses.

Most notably, last year’s Tour de France Champion, Cadel Evans, returns from his homeland of Australia to defend his title. Evans was crowned champion of the Tour, dawning a Lemon Peel colored Oakley Radar Path in the 2011 Tour. Oakley’s Bradley Wiggins looks to be Evan’s greatest competition as he brings an impressive string of overall wins into this year’s Tour. Finally, you can’t lose track of the World Champion, Mark Cavendish as he aims to take town the favorites of this year’s Tour de France and improve on his 20 Tour stage wins.

Another notable milestone to watch for is Oakley’s George Hincapie. The five-time (yes that’s right…FIVE-time) Olympian and Tour de France veteran will be riding in his final Tour de France this year. The American rider will turn 39 the day before the Tour kicks off and has announced his retirement following this year’s event. His performance in this year’s Tour will break the record for most Tour de France competitions with 17. Hincapie was a longtime aide for cycling legend Lance Armstrong and helped Alberto Contador win the Tour de France in 2007 as well as Cadel Evans in his iconic stage race in 2011.

Finally, Oakley prides itself on its global exposure to the cycling world. A large number of O riders will be competing in their country’s National Championship jersey in the Tour de France. Oakley will provide custom eyewear to match each National Champion jersey. Keep your eye on the following National Champs during the Tour:


GERMANY: Fabian Wegmann (Garmin-Barracuda)

AUSTRALIA: Simon Gerrans (Orica-Greenedge)

FRANCE: Nacer Bouhanni (FDJ-BigMat)

BELGIUM: Tom Boonen (Omega Pharma-Quick Step)

BIELORUSSIA: Yahueni Hutarovich (FDJ)

GREAT BRITAIN: Ian Stannard (Sky)

HOLLAND: Niki Terpstra (Omega Pharma-Quick Step)

IRELAND: Matthew Brammeier (Omega Pharma-Quick Step)

LITUANE: Gediminas Bagdonas (An Post-Sean Kelly)

LUXEMBOURG: Laurent Didier (RadioShack-Nissan)

NORWAY: Edvald Boasson Hagen (Sky)

POLAND: Michal Golas (Omega Pharma-Quick Step)

SWITZERLAND: Martin Kohler (BMC)


CANADA: Svein Tuft (Orica-Greeenedge)

DENMARK: Jakob Fuglsang (RadioShack-Nissan)

USA: David Zabriskie (Garmin-Barracuda)

ESLOVAQUIA: Peter Velits (Omega Pharma-Quick Step)

ESTONIA: Rein Taaramae (Cofidis)

FRANCE: Sylvain Chavanel (Omega Pharma-Quick Step)

ITALY: Dario Cataldo (Omega Pharma-Quick Step)

LITUANE: Ramunas Navardauskas (Garmin-Barracuda)

LUXEMBOURG: Bob Jungels (Leopard-Trek)
RUSSIA: Denis Menchov (Katusha)

SWITZERLAND: Fabian Cancellara (RadioShack-Nissan)

The Tour de France is one of the most iconic and exciting competitions in sports. 2012 has all the makings to be another drama-filled Tour de France with Oakley cyclists poised to dominate on all fronts. Stay tuned for constant updates and developing stories. Good luck to all the Oakley riders in the upcoming Tour de France.


John Ohail


June 29, 2012