Oakley’s Music Legend Lil Jon and DJ D.Seven to Invade Hard Rock Cafe Tampa July 20


Grammy Award Winning Icon and Rising Southern California Electronic Music Artist Bring Oakley Flare to Florida’s West Coast

LINK TO HARD ROCK TAMPA’S FEATURED ARTISTS: LIL JON & D.SEVEN. Ticket Information Included (Click: Calendar)

TAMPA, Fla. – (July 11, 2012) – Oakley Inc., one of the leading sports-entertainment brands on the Planet, today announced that Oakley music legend, Lil Jon, will invade Hard Rock Cafe Tampa at the Seminole Hard Rock Hotel & Casino on July 20 with his signature high-energy, speaker blasting DJ set from 11 p.m. to 5 a.m. The Celebrity Apprentice TV Star will be joined and supported by up and coming Oakley Electronic Dance Music artist, D.Seven, bringing Oakley’s ultra unique presence and stylish flare to Florida’s vibrant west coast party scene.

“I’ve been rockin’ with Oakley for over 7 years now, and it’s always great to party with that family!” Lil Jon said. “Let’s gooooo Tampa!”

“I’m honored to be throwing down for Tampa Bay’s scene and representing Oakley with the one and only King of Crunk,” added D.Seven. “Everyone already knows him by his signature glasses, so it’s a unique opportunity for he and I to celebrate our shared love for the O by blowing the roof off at Hard Rock Cafe Tampa! I definitely can’t wait to bring Southern California ‘swag’ and the party to Florida.”

Lil Jon: King Of Crunk
For the last decade, the words “Yeah,” “Ok” and “What” have been synonymous with Lil Jon. As one of the most prominent figures in music and pop culture alike, his reach across multiple genres of music have captivated audiences worldwide. Recently performing for hundreds of thousands of fans with Afrojack, Steve Aoki and Sydney Samson at Ultra Music Festival, his mainstay position in music has been in full display.

Lil Jon has a prominent residency at the Wynn/Encore in Las Vegas–as well as his “Let’s Lose It” tour raging all across the country and over-seas. His Crunk Rock album spawned huge singles including “Shots,” “Outta Your Mind” with LMFAO and “Hey” feat. 3OH!3, amongst other sounds created with hit makers Drumma Boy, DJ Chuckie, Kassiano and more.

After delivering a string of regional hits with the East Side Boyz in the 1990s, Lil Jon & The East Side Boyz became a national force in 2001 thanks to the hits “Bia Bia” and “Put Yo Hood Up.” Lil Jon’s club-ready production launched the Crunk movement, which introduced Jon’s patented high-energy music and guttural growls to a worldwide audience. Crunk became so popular that Jon became a fixture on Chappelle’s Show and the word became a national phenomenon.

Follow Lil Jon at http://www.facebook.com/liljon, on Twitter at http://www.twitter.com/liljon, on MySpace at http://www.myspace.com/LILJON
and on YouTube at www.youtube.com/liljizzel and at http://liljonyeahh.com.

DJ D.Seven: California Style
Oakley’s Los-Angeles based D.Seven is on the rise. With a stronghold on the coastal scene as the Head resident DJ at the famous chain of Baja Sharkeez venues up and down the Southern California Coast, his roots as an authentic DJ – rocking on Vinyl since age 15 – shine through at every show as his sheer passion for music sends shockwaves throughout the audience. Currently getting the top venues and clubs raging: from LA, Hollywood, Orange County, San Diego, The Bay Area to Las Vegas and beyond, D.Seven’s future collaborations with some of the most prominent names in Electronic Dance Music (EDM) and other associated music genres are on the horizon, set to elevate him to new Global heights.

Born in Guatemala and raised in the historically EDM-rich San Francisco Bay Area, D. Seven’s humble roots and diverse upbringing have shaped the exploding young artist’s immensely versatile style. From the intensely intoxicating rhythms of the Spanish Island of Ibiza, the diverse hip hop sounds of the Bay, Rock & Roll, varieties of steamy music from his Latin heritage to pop music, a plethora of influences have shaped D. Seven — and can be felt as he takes to the booth.

With his love undeniably rooted in Electronic Dance Music, his magnetic demeanor and monster skills on the decks transcend boundaries.

Coupled with fellow Oakley music artist Lil Jon, fans can expect Hard Rock Tampa to get thoroughly raging, Oakley style.

Fans may follow D.Seven on Facebook at http://www.facebook.com/DJDSeven, on Twitter at http://www.twitter.com/DJDSeven and on BandPage at http://www.bandpage.com/DJDSeven.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

About Seminole Hard Rock Hotel & Casino Tampa
Seminole Hard Rock Hotel & Casino in Tampa, Fla. is now one of the largest casinos in the world. This ultimate entertainment destination features 110 table games including Blackjack, Mini and Midi-Baccarat, Pai Gow Poker, Three Card Poker and Texas Hold ‘em Poker, along with over 5,000 slot machines and a smoke-free poker room with 50 tables offering high stakes action. It is the sixth-largest casino in the world, based on gaming positions. For the sixth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating. Guests can enjoy a new pool area and restaurants including the Hard Rock Cafe Tampa, part of Hard Rock’s 138 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant, and Rise Kitchen & Bakery™, which features freshly baked breads and entrees made with fresh ingredients. Valet and more than 5,000 free, self-parking spaces are available. The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. For more information, please call 1-800-937-0010 or visit us online at www.seminolehardrocktampa.com or www.facebook.com/seminolehardrocktampa. Follow us on Twitter at www.twitter.com/SHRTampa.


Oakley Entertainment


July 12, 2012

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