Community Articles by Date
September 2008
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Oakley Supports International Breast Cancer Awareness
Oakley, Inc. today announced an international partnership with the Young Survival Coalition® (YSC), the only international, non-profit network focused on the concerns and issues unique to young women affected by breast cancer, to develop special YSC breast cancer awareness edition Oakley Ravishing™ and Oakley Enduring™ women’s sunglasses.
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The O Lab Learns to Fly Fish
Every year anglers, dealers, and buyers come to Denver Colorado for its huge Fly Fishing retailer event that lasts for three action packed days. Enthusiasts from all over the country and the world gather to see the newest and best in gear, movies and fly fishing’s top anglers.
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When Nobody Yells "FORE!"
John Lacey never saw the stray golf ball coming.
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Anne-Flore Marxer On The Cover of Cooler Magazine
Anne-Flore Marxer scored the cover Cooler Magazine and in the feature is wearing Oakley “pink” Frogskins and some Oakley apparel. Check out the cover shot, imagery and links below.
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Sneak Peek: Oakley Jupiter™ LX
Introducing: the first acetate sunglass from the Square O family. Every month, a limited quantity of each color will be released online.
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Gretchen Bleiler goes to California Speedway to watch the Nascar Nationwide Series
Gretchen Bleiler went out to Fontana California to show her support for Oakley’s first ever wrapped car in the Nascar Nationwide Series. With pit passes and chili dogs in hand, Gretchen went track side to see and hear the action for herself. Gretchen is no stranger to Nascar, having waved the flag at the Daytona 500 back in 2006 after claiming a silver medal at the Torino Olympics; so she didn’t hesitate for a second when she was asked to come down to the track and watch the Oakley car race.
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Tag a Bag
In a format like we’ve never done before, Oakley and the Art Institute of California Orange County teamed up Wednesday, September 17th to present “Tag a Bag”, a graffiti art contest.
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The Massive Premiere Brings Tanner Hall to LA
Tanner Hall landed at LAX from IF3 in Montreal a last week for the next leg of his premiere tour, which would include the showing at Red Bull North America Headquarters in Santa Monica on Thursday night. But first, T took a day to swing by Oakley and get some business taken care of while he was in the neighborhood.
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Rolling O Lab Trey Invades The Tobay
This year the small town of Oyster Bay, NY awoke to a unique sight as the Rolling O Lab stormed toward the harbor. It became the setting of this year’s Tobay Triathlon and with the O Lab on hand it was shaping up as one of the best in recent memory.
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On Plymouth Rock
On August 30th and 31st the Oakley East Coast Rolling O Lab followed in the pilgrims footsteps and landed on Plymouth Rock.
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Push Process Wins Video Of The Year
After 3 years of development, filming, and a full scale marketing plan, Push Process has won Video of the Year. A 1242 Productions release featuring the Oakley Wake team. The movie takes you on a journey around the world wakeskating and wakeboarding.
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Oakley's Beijing Bunker in Pro Cycling
Check out the eight-page feature on Oakley’s Beijing Bunker in the current issue of Pro Cycling.
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Exclusive Frogskins® Fice: Salt Lake City Limited Release
Oakley Announces Limited Release of Exclusive Frogskins Sunglass for Salt Lake City’s Fice Boutique.
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Gretchen Greets Irvine Shoppers
On Saturday, September 13th, Oakley’s Gretchen Bleiler pleased fans and shoppers as she signed posters and showed off her 17-piece Fall ‘08 collection at the newly remodeled Oakley store at the Irvine Spectrum Center. The in-store event was part of Style Week Orange County, a premiere fashion event held at Orange County’s most popular shopping center.
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A Classic Pro/Am
Oakley continued it’s authentic grassroots golf campaign with another Pro/Am tour stop in Spanaway, Washington.
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Lance Armstrong Returns to Professional Cycling
Today, Lance Armstrong, cancer survivor, founder and chairman of the Lance Armstrong Foundation (LAF) and cycling champion, released the following statement regarding his return to professional sports:
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Oakley Corona Las Vegas Pro/Am
It was an rough morning for a less than rested field of Vegas golfers, but an early registration time ensured participants would have time to tour the Rolling O Lab and create a pair Custom Half Jackets before hitting the green for the 4th Annual Oakley Corona Las Vegas Pro/Am.
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Tanner Hall's The Massive Premieres in Boulder
We’re officially into ski movie season! Last night Tanner Hall premiered his new film, The Massive, at the Fox Theater in Boulder, CO. Despite a distinct change in location, from last year’s Santa Monica, Red Bull HQ premiere, the premiere drew hordes of fans to the Hill to check out what Tanner’s season was all about. The movie had to be started a little late, as there were so many people itching to buy tickets and cram the already packed house.
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Golf Tournament with the Pros Wrapup.
Like a slapshot, the Inaugu…
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MackDawg Celebrates 20 Years with Premiere at Oakley
Kicking off ASR season once again, Oakley topped all previous world premieres by adding even more flavor to this year’s MDP Film’s dual showing. Not only was this the 20th anniversary for MackDawg Productions with Double Decade, but also the showing of Down with People – the future of freestyle snowboard films, if not already taking that title.
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Rolling O Visits Warm Winds
On Friday August 29th the lab for the first time rolled into the smallest state in the nation, Rhode Island. There in the coastal town of Narragansett the Rolling O Lab opened its doors to Warm Winds surf shop and its patrons on the first day of the Labor Day weekend.
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O Lab Visits Canada's Little California
After 2 days of injury free mtb shredding in Whistler’s mountain bike park, the O-Lab and crew set off east to its inaugural visit to Canada’s “little California”, Kelowna, BC.
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Oakley Impacts The Two Oldest Parks In Baseball
The newest Rolling Lab navigated and squeezed into the narrow confines outside of Fenway Park last week for an event with local accounts, Red Sox players, and Red Sox personnel.
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